< Klavon’s Ice Cream Parlor
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{"id":3129,"date":"2021-06-14T17:35:38","date_gmt":"2021-06-14T17:35:38","guid":{"rendered":"http:\/\/markowitzcommunications.com\/?page_id=3129"},"modified":"2021-06-14T17:39:03","modified_gmt":"2021-06-14T17:39:03","slug":"klavons-ice-cream-parlor-2","status":"publish","type":"page","link":"https:\/\/beta11.technodreamcenter.com\/markowitzcommunications.com\/klavons-ice-cream-parlor-2","title":{"rendered":"Klavon’s Ice Cream Parlor"},"content":{"rendered":"

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Klavon’s Ice Cream Parlor<\/h1>\n

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It was the scoop heard \u2018round the world.<\/p>\n

It was April Fool\u2019s Day, but the joke was on Klavon\u2019s Ice Cream Parlor, Pittsburgh\u2019s oldest (since 1923) and most beloved purveyor of frozen treats. They were preparing for the Spring and Summer busy season \u2013 but could not find enough employees. With 16 positions to fill and no applicants, owner Jacob Hanchar turned to us.<\/p>\n

The pandemic changed everything, of course, but as things were finally starting to open up and vaccinations were becoming commonplace, and a worker shortage was becoming obvious for many restaurant and retail businesses. It was getting hard to get people to come back for low-wage, stressful jobs dealing with the public.<\/p>\n

So we conferred with Klavon\u2019s owner Jacob Hanchar, and asked: \u201cWhat if you offered employees $15 an hour (plus tips)?\u201d That\u2019s generally considered the standard for a living wage (though it can obviously vary by state and city). Pennsylvania has been stuck at a\u00a0$7.25<\/strong>\u00a0minimum wage since 2009.<\/p>\n

Jacob ran the numbers and concluded that it would work. We thought if we did it first and publicized it \u2013 even issuing it as a sort of challenge to other businesses to do better would get some attention.<\/p>\n

“The Graceland of Pittsburgh ice cream knows how sweet a living wage is,”\u00a0said Pennsylvania Lieutenant Governor John Fetterman.<\/p>\n

\u201cI\u2019m happy to see Klavon\u2019s, a city treasure, set the bar for a livable wage,\u201d chimed in Pittsburgh Mayor Bill Peduto.<\/p>\n

Almost every\u00a0local<\/a>\u00a0media<\/a>\u00a0outlet<\/a>\u00a0covered Klavon\u2019s in some fashion, and it was the talk of the town. Soon afterward, a\u00a0Pittsburgh Business Times<\/a>\u00a0story about companies attracting employees with better pay appeared with Klavon\u2019s as the lead example.<\/p>\n

Suddenly, the story went viral on Twitter and was being quoted and Tweeted by writers and thought leaders across the political spectrum. Britain\u2019s\u00a0Daily Mail<\/a>\u00a0\u2013 one of the most-read websites in the world — picked it up. MSNBC scheduled an interview with Hanchar via Zoom on Stephanie Ruhle\u2019s\u00a0morning show<\/a>\u00a0to discuss his business expertise. Everyone from Bernie Sanders to actress Debra Messing tweeted about it to their millions of followers.<\/p>\n

Perhaps most importantly, Klavon\u2019s became flooded with thousands of job applications. They had the choice of the cr\u00e8me de la cr\u00e8me of ice cream scoopers for their summer season and the assurance of a loyal and committed (and happy) labor force for the foreseeable future.<\/p>\n

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