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Crisis Communications
Every organization experiences its share of crises. We’re available to help minimize any damage, and find effective ways of moving forward.
Every organization experiences its share of crises. We’re available to help minimize any damage, and find effective ways of moving forward.
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![\"\"](\"https:\/\/beta11.technodreamcenter.com\/markowitzcommunications.com\/wp-content\/uploads\/2020\/10\/marko.png\")
<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<\/div>![\"\"](\"https:\/\/beta11.technodreamcenter.com\/markowitzcommunications.com\/wp-content\/uploads\/2020\/10\/TAO.png\")
[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”they-really-like-us-img-banner” width=”2\/3″ css=”.vc_custom_1604015356470{padding-top: 70px !important;}”][vc_column_text css=”.vc_custom_1605827820322{margin-top: 20px !important;}” el_class=”title-main-bn”]<\/p>\nTop 14 Capabilities<\/p>\n
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The Markowitz staff has a well-earned reputation among its many national and local media contacts. Reporters know and respect our work, which has proven to be a valuable asset for our clients. We got PetSmart featured in USA Today, Newsweek, Business Week, and \u201cFox & Friends.\u201d We got \u201cGood Morning America\u201d to shoot a live show at the Pittsburgh Zoo & Aquarium. We got the Children\u2019s Institute featured in Family Circle Magazine, and Wentworth Gallery artist Peter Max to appear on CNN\u2019s \u201cThe Situation Room with Wolf Blitzer.\u201d We got a massive amount of national attention for The Pittsburgh Cultural Trust\u2019s \u201cRubber Duck Project\u201d: CNN, \u201cGood Morning America,\u201d \u201cNBC Nightly News,\u201d among many other local, regional, national and international media outlets.<\/p>\n
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We have a lot of resources at our disposal when compiling effective media lists for our clients. We combine online databases with our own proprietary research in key markets. Our extensive history working with top media throughout the major DMAs has enabled us to compile a strong proprietary list of media contacts.<\/p>\n
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We understand that not everyone is prepared for his or her 15 minutes of fame. We help our clients feel more comfortable by offering tips, rehearsing possible questions and answers, reviewing important points to be covered, providing background on individual reporters and constantly speaking with the media.<\/p>\n
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We are constantly evaluating and customizing our media tracking based on specific client needs, using both national and regional resources. We also work with our clients to establish the right formula for evaluating ROI so that we are able to provide consistent and relevant reporting.<\/p>\n
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We sit down with our clients to listen carefully to their needs and help them establish goals and objectives. We then develop materials (micro-sites, press releases, media alerts and pitch letters) and a public relations plan (key markets, key media outlets) that works towards achieving those goals. In addition, we always stress the importance of presenting a clear and consistent message that reflects the client\u2019s brand or identity in the marketplace.<\/p>\n
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When we set up media monitoring, we don\u2019t just simply watch out for our clients, we intensely search news resources for our clients\u2019 competitors \u2013 large and small \u2013 as well as other industry keywords. This way, you\u2019re never taken completely by surprise, and always have a plan for every eventuality.<\/p>\n
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Many public relations opportunities emerge out of the news cycle. Heat waves, snowstorms, disasters, recalls, medical breakthroughs \u2013 these types of breaking-news stories allow us (when appropriate) to position our clients as resources or experts for the media to use when covering these events.<\/p>\n
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We never simply hire photographers or designers and leave them to their own devices. We are always on the set during all photo and video shoots, and we keep in constant contact with designers. This type of hands-on management results in high quality products that exceed our clients\u2019 needs and expectations.<\/p>\n
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We don\u2019t believe in sending out press release after ordinary, predictable press release. Sometimes we write entire press releases in Spanish; sometimes we don\u2019t write them at all, and instead create micro-sites or tip sheets (like the \u201cSmart-E\u201d for PetSmart). Whatever the medium, our message is always well crafted and never ordinary.<\/p>\n
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Every organization experiences its share of crises; it\u2019s just a fact of modern life. We\u2019re available to help minimize any damage, and find effective ways of moving forward. Our philosophy has always been to remain as proactive as possible during any crisis that occurs. (Confidentiality and discretion prohibit us from going into greater detail.)<\/p>\n
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You need it when? Ok, we can do that. What\u2019s your budget? Ok, we can work with that\u2013and we\u2019ll even suggest ways of streamlining costs when we can. The one thing we never do is surprise our clients with hidden charges.<\/p>\n
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From the creative product to the media buy, we present clients with a complete campaign designed to get the right message to the right audience.<\/p>\n
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When we say \u201cGrand,\u201d we really mean it. Through the years, we\u2019ve had the opportunity to coordinate some high-visibility events for the Center for Inclusion in Health Care at UPMC, Dollar Bank, Simon Property Group, Macy\u2019s, The Pittsburgh Cultural Trust, PetSmart, Krispy Kreme Doughnuts, Good Taste Pittsburgh, Cirque du Soleil, AT&T and Aramark at PNC Park, to name a few.<\/p>\n
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We\u2019re here to listen, but we\u2019re also not shy about sharing our opinions. Whatever the problem, we\u2019re happy to help you tackle it.<\/p>\n
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