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Crisis Communications
Every organization experiences its share of crises. We’re available to help minimize any damage, and find effective ways of moving forward.
Every organization experiences its share of crises. We’re available to help minimize any damage, and find effective ways of moving forward.
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We never really thought of ourselves as salespeople\u2013that is, until Wentworth Gallery gave us a call. We were hired by the national fine art retailer to build excitement for a series of artists touring Wentworth\u2019s locations across the East Coast. Our job was to create a buzz by securing press for the artists, market by market. But the fine print clearly read \u201csell, sell, sell!\u201d \n Insights<\/strong> Groundwork<\/strong> Strategy<\/strong> Results<\/strong> Additional Insights<\/strong> [\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1602129416878{margin-top: 20px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;border-top-color: #ffffff !important;border-bottom-color: #ffffff !important;}”][\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row el_class=”row-front-page-boxes-m”][vc_column css=”.vc_custom_1604568641014{margin-top: 100px !important;margin-bottom: 100px !important;}”] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1601879151609{padding-bottom: 30px !important;}”][vc_column_inner width=”3\/4″]\n <\/p>
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\nEssentially we were brought on to work with three particular artists \u2013 or really icons \u2014 Grace Slick, Paul Stanley and Peter Max. Their names were easy sells, but we had to remember it was our job to sell their art, not their names. The three had been making headlines their entire lives, so we needed to find that new angle to get them back in the spotlight and bring the name of Wentworth along with them.<\/p>\n
\nSince this was a market-by-market approach that branched outside of our native Pittsburgh, we started with research. First, we developed contacts (music, A&E and celebrity reporters) with magazines and major dailies through our targeted regions (Atlanta, New York, Boston, DC, and Chicago, to name a few). Next, we moved on to radio call-in interviews. The magazines, dailies and early radio helped us promote pre-sales, before we moved on to securing in-studio radio and live morning television for the first day of the show. In other words, we spent a lot of time on the phone with the media. When the schedule was put in place (by us), we accompanied our stars on their media tours to make sure things ran smoothly.<\/p>\n
\nWe did our homework. We found the publications with the most art-and-music-loving readership and got our artists on stations that played their music (or, in Peter\u2019s case, anything from the 70\u2019s). We focused our efforts on network TV stations to capture a higher audience and pitched away. If a simple pitch didn\u2019t work, we encouraged publications and stations to host giveaways and contests where readers and listeners could win posters or miniature versions of our artists\u2019 work.<\/p>\n
\nWe promoted over 50 shows for Wentworth Gallery, and at $5K per show we\u2019ve helped them more than make up for their expenditures with revenue. Looks like we\u2019re pretty good salespeople after all!<\/p>\n
\nIt turns out we owe our stars a lot of the credit. Each of them were incredibly articulate, knowledgeable and talented and \u2014 although we made the contacts that put them in the hot seat \u2013 they kept their cool and made Wentworth (and us) look good![\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1601883994562{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1601883905929{padding-top: 51px !important;padding-bottom: 51px !important;background-color: #662c91 !important;}”][vc_row_inner css=”.vc_custom_1601883834546{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css=”.vc_custom_1601884056348{padding-top: 50px !important;padding-bottom: 0px !important;}”][\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1601872929546{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column css=”.vc_custom_1601889724694{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1602082188049{background-color: #662c91 !important;}”][vc_column css=”.vc_custom_1601874363091{margin-bottom: 100px !important;}”]<\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1602082333250{background-color: #00cd3e !important;}”][vc_column css=”.vc_custom_1601874363091{margin-bottom: 100px !important;}”][vc_row_inner][vc_column_inner el_class=”big-ideas-title”][vc_column_text]<\/p>\nSee our other big ideas<\/h3>\n
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