Cirque du Soleil Snowball Fight<\/h2>\n

We were given the task of promoting the famed Cirque du Soleil in Erie, Pennsylvania, as they presented their first-ever show on ice. What better way to garner attention than by hosting a snowball fight\u2014in the middle of the summer– at a beach on Presque Isle. Practically every local media outlet covered the press event live, as hundreds of people tossed snowballs at each other in the sweltering heat. Deep-in-the-snowbelt Erie loves a good snowball fight, apparently, and Cirque got a lot of pre-sale buzz for their upcoming show.<\/span><\/p>\n

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\u201cUnsinkable\u201d – PMI <\/span><\/h2>\n

200,000,000 impressions under the sea. Yeah, that\u2019s two hundred million impressions earned worldwide for a new movie, \u201cUnsinkable,\u201d currently in production about the sinking of the Titanic, and the subsequent legal battle that followed. Our local media contacts fell for the story like Rose fell for Jack. It helped that the initial scene\u2014in lifeboats– was filmed at a beloved local wave pool where select media were allowed to visit behind the scenes well after midnight. <\/span><\/p>\n

The story rippled outward from there, as national and even international media covered it. The Titanic is a subject that has transfixed the world for decades. The movie, still in production, stars Fiona Dourif, Karen Allen and Cotter Smith.<\/span><\/p>\n

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Batman<\/span><\/h2>\n

There\u2019s only one way to summon Batman.<\/span><\/p>\n

The night before the cast and crew of \u201cThe Dark Knight Rises\u201d (2012)\u2014and yes, Christian Bale himself\u2014arrived to shoot in Pittsburgh, the Bat-signal was mysteriously projected on the side of Fifth Avenue Place, Downtown. Little did Pittsburgh know that the idea was the brainchild of Saul Markowitz. \u201cHoly PR Man, Batman!\u201d<\/span><\/p>\n

After the idea popped into his head, Saul contacted the Pittsburgh Film Office. They turned to the Idea Foundry, and the rest is history. <\/span><\/p>\n

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Turn Back the Clock\u2014 Klavon\u2019s Ice Cream <\/span><\/h2>\n

It\u2019s not easy to sell ice cream in the winter.<\/span><\/p>\n

Luckily, it\u2019s still delicious. That helps.<\/span><\/p>\n

Our client Jacob Hanchar turned to us for a creative idea and guidance. First, we invented a series of winter-themed sundaes, such as the 2-Hour Delay Sundae and Salt Truck Salted Caramel, to get people (and the media) talking about Klavon’s Ice Cream in the winter. It worked. <\/span><\/p>\n

Then, as the temperature dropped, it was time to crank up the nostalgia. James and Mary Klavon first opened Klavon\u2019s in 1923 as a neighborhood apothecary and ice cream shop. To ring in 2020, Klavon\u2019s turned back the clock to those early days, when ice cream cones cost a penny, five cents for a sundae, a dime for a banana split. At those prices, how can you not buy ice cream? <\/span><\/p>\n

Before long, there were lines around the block, even in the bitter, blustery wind of a January in Pittsburgh. Social media went wild, and soon everybody\u2014even random people we met on the street\u2014were talking about the ice cream place with the penny cones. Ten thousand plus were served over the course of a weekend, many coming into the shop for the first time ever. Hey, Pittsburghers love Klavon\u2019s and a great bargain.<\/span><\/p>\n

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World\u2019s Largest Terrible Towel Wave<\/span><\/h2>\n

It\u2019s only terrible if you\u2019re a fan of another team. The Terrible Towel\u2014beloved by Pittsburgh fans, detested by their opponents\u2014is a symbol of the Pittsburgh Steelers and the city itself. When fans start waving it in the thousands and tens of thousands, things are getting serious on the field.<\/span><\/p>\n

It all began in 1975, when the legendary announcer Myron Cope implored fans to bring yellow dish towels to wave at a game. With their new flags flying, the Steelers won, and went on to win the Super Bowl–and a legend was born.<\/span><\/p>\n

Markowitz Communications, along with our partners at Visit Pittsburgh, organized the world’s largest Terrible Towel wave, reaching millions of Steelers Nation fans from Blawnox to Baghdad, all waving their towels at once during a playoff game against the Jets in 2005. Of course, it worked\u2014they won. (Even though Saul is a tried and true Bills fan).<\/span><\/p>\n

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The Giant Rubber Duck \u2013 Pittsburgh Cultural Trust<\/span><\/h2>\n

Suddenly, everyone felt like a little kid again, as Pittsburgh\u2019s three rivers turned into a giant bathtub–when a 40-foot-tall rubber duck floated down the Ohio River.<\/span><\/p>\n

Nobody expected Dutch artist Florentijn Hofman\u2019s massive rubber duck, arriving as part of the International Festival of Firsts, but we let our friends in the media know that something massive was afoot. Upon its big reveal, every camera in town was trained on the duck, as Pittsburghers of all ages quacked up in unison.<\/span><\/p>\n

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Learn More ><\/strong><\/a><\/p>\n

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Let’s Chat<\/span><\/h3>\n

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\n<\/p>

<\/div>\n<\/form>\n<\/div>\n[vc_column_text el_class=”site-footer-text” css=”.vc_custom_1601890426911{margin-top: 50px !important;}”]\u00a9 2020 Markowitz Communications. All rights reserved[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text]Markowitz Communications<\/strong><\/span>
\nAttn: Saul Markowitz<\/span>
\n6401 Penn Ave.<\/span>
\nPittsburgh, PA 15206<\/span><\/p>\n

412-977-8517<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<\/div><\/section>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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