{"id":1566,"date":"2025-08-26T05:17:40","date_gmt":"2025-08-26T05:17:40","guid":{"rendered":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/?post_type=project&#038;p=1566"},"modified":"2025-08-28T19:21:58","modified_gmt":"2025-08-28T19:21:58","slug":"memorial-er-stories","status":"publish","type":"project","link":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/project\/memorial-er-stories\/","title":{"rendered":"Memorial ER Stories"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1566\" class=\"elementor elementor-1566\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5ab17 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3f5ab17\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-44e4227 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"44e4227\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16e07ed e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"16e07ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46c0902 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"46c0902\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b9b99dd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b9b99dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4959a56 elementor-widget elementor-widget-heading\" data-id=\"4959a56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Memorial ER Stories\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af90f1 elementor-widget elementor-widget-heading\" data-id=\"7af90f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Patient Testimonial Campaign Uses Web and Print Marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb1e73 elementor-widget elementor-widget-text-editor\" data-id=\"adb1e73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Memorial Medical Center, an acute-care hospital out of Springfield, IL, came to us with impressive Emergency Department statistics, both in terms of patients seen and patient satisfaction. However, they had yet to celebrate the fact that they have the #1 ER in Springfield, due to a strong amount of humility.<\/p><p>With Memorial Medical Center, an intense desire to properly serve the Springfield area goes hand-in-hand with that humility. Knowing that, our plan was made: memorialerstories.com, a website with almost exclusively patient-driven content. Past visitors with stories to tell write in, their stories are published, and they get to share their new status as a published author with their friends, family, and colleagues.<\/p><p>To alert the community about the campaign, we used our concept of web herding to spread our message, from bus wraps to billboards to online banner ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31670dc elementor-widget elementor-widget-image\" data-id=\"31670dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"764\" height=\"1389\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/mem-er-ad.png\" class=\"attachment-full size-full wp-image-1567\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/mem-er-ad.png 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/mem-er-ad-165x300.png 165w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/mem-er-ad-563x1024.png 563w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b611a18 elementor-widget elementor-widget-heading\" data-id=\"b611a18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Print Ad\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb80098 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bb80098\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f95d015 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f95d015\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e75c1f3 elementor-widget elementor-widget-image\" data-id=\"e75c1f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"764\" height=\"508\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/mem-er-banads1.png\" class=\"attachment-full size-full wp-image-1569\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/mem-er-banads1.png 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/mem-er-banads1-300x199.png 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6910c9f elementor-widget elementor-widget-heading\" data-id=\"6910c9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pay-Per-Click Ad\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-401f386 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"401f386\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6aa826e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6aa826e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1b560 elementor-widget elementor-widget-image\" data-id=\"2c1b560\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"764\" height=\"597\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/mem-er-web.png\" class=\"attachment-full size-full wp-image-1570\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/mem-er-web.png 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/mem-er-web-300x234.png 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8021558 elementor-widget elementor-widget-heading\" data-id=\"8021558\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Submit ER Stories Website\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3636986 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3636986\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-808a7a0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"808a7a0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0690d16 elementor-widget elementor-widget-image\" data-id=\"0690d16\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"892\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/tshirt.png\" class=\"attachment-full size-full wp-image-1571\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/tshirt.png 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/tshirt-257x300.png 257w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746cf1e elementor-widget elementor-widget-heading\" data-id=\"746cf1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">T-Shirt Story Submitters Received\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe56298 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"fe56298\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1364c0 elementor-widget elementor-widget-video\" data-id=\"a1364c0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Ylxeb1EPc2Y&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-735c6fe elementor-widget elementor-widget-heading\" data-id=\"735c6fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TV Spot\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-336d320 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"336d320\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1abf40 elementor-widget elementor-widget-heading\" data-id=\"a1abf40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Details<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db25f5 elementor-widget elementor-widget-text-editor\" data-id=\"3db25f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"custom-fields\"><section class=\"custom-fields\">Memorial Hospital had the amazing distinction of being the #1 ER in the area, but this fact wasn&#8217;t widely known. The Memorial ER Stories campaign solicited testimonials from people who had good experiences at Memorial. The top three submissions would become TV commercials. Banner ads promoted the contest and touted the #1 ranking. The result? Great stories were collected, told, and shared\u2014and no one can doubt Memorial is the top place to go in an emergency.\n\n<\/section>\n<div id=\"navigation\"><\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25459d7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"25459d7\" data-element_type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-2053827 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2053827\" data-element_type=\"container\" href=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/project\/theskydeck-com\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fed4f9f elementor-widget elementor-widget-text-editor\" data-id=\"fed4f9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u2190 Previous\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-4ea41d2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4ea41d2\" data-element_type=\"container\" href=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/project\/the-lofts-and-rows-at-soma\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c172df elementor-widget elementor-widget-text-editor\" data-id=\"4c172df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNext \u2192\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1988,"template":"","meta":{"_acf_changed":false},"categories":[88],"tags":[],"portfolio":[80],"class_list":["post-1566","project","type-project","status-publish","has-post-thumbnail","hentry","category-healthcare"],"acf":[],"_links":{"self":[{"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/project\/1566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":13,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/project\/1566\/revisions"}],"predecessor-version":[{"id":1835,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/project\/1566\/revisions\/1835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/media\/1988"}],"wp:attachment":[{"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/media?parent=1566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/categories?post=1566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/tags?post=1566"},{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/portfolio?post=1566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}