{"id":1553,"date":"2025-08-26T05:06:52","date_gmt":"2025-08-26T05:06:52","guid":{"rendered":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/?post_type=project&#038;p=1553"},"modified":"2025-08-28T18:32:02","modified_gmt":"2025-08-28T18:32:02","slug":"the-lofts-and-rows-at-soma","status":"publish","type":"project","link":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/project\/the-lofts-and-rows-at-soma\/","title":{"rendered":"The Lofts and Rows at SoMa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1553\" class=\"elementor elementor-1553\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1155819 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1155819\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f7a4e94 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f7a4e94\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f5d1ac2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f5d1ac2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f39d29 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4f39d29\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ba278e0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ba278e0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca32227 elementor-widget elementor-widget-heading\" data-id=\"ca32227\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Lofts and Rows at SoMa\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e42cf7 elementor-widget elementor-widget-heading\" data-id=\"3e42cf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Sexy Community Deserves a Sexy Campaign\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3f24a elementor-widget elementor-widget-text-editor\" data-id=\"ff3f24a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe Lofts and Rows at Soma were urban and artsy in an urban and artsy location in Omaha, Nebraska\u2014surrounded by galleries, theaters, and more. We spoke to the audience with an artsy, sexy campaign that would beckon them to their new home.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b21e87 elementor-widget elementor-widget-image\" data-id=\"4b21e87\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"764\" height=\"691\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/Ad1.png\" class=\"attachment-full size-full wp-image-1554\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/Ad1.png 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/Ad1-300x271.png 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c81bd9 elementor-widget elementor-widget-image\" data-id=\"4c81bd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"764\" height=\"691\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/Ad2.png\" class=\"attachment-full size-full wp-image-1556\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/Ad2.png 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/Ad2-300x271.png 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c45bb elementor-widget elementor-widget-image\" data-id=\"19c45bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"764\" height=\"691\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/Ad3.png\" class=\"attachment-full size-full wp-image-1557\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/Ad3.png 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/Ad3-300x271.png 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ec5768 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1ec5768\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-644b7d1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"644b7d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23d03be elementor-widget elementor-widget-heading\" data-id=\"23d03be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative Website for Creative People\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3f555 elementor-widget elementor-widget-text-editor\" data-id=\"3c3f555\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIn the community website, we had fun imagining what daily life would be like for someone truly enjoying life at SoMa. Along with the necessary information for a home shopper (model and neighborhood info, visiting information, and an appointment scheduler), we created a different banner that would show each day of the week presenting what someone could be doing at SoMa that day.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3467525 elementor-widget elementor-widget-image\" data-id=\"3467525\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"544\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/soma-web1.png\" class=\"attachment-full size-full wp-image-1559\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/soma-web1.png 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/soma-web1-300x214.png 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df8ec0 elementor-widget elementor-widget-image\" data-id=\"0df8ec0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"544\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/soma-web2.png\" class=\"attachment-full size-full wp-image-1560\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/soma-web2.png 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/soma-web2-300x214.png 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a0c0be e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9a0c0be\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-007c3f8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"007c3f8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d866e68 elementor-widget elementor-widget-heading\" data-id=\"d866e68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Does Anyone Do Boring Sales Center Graphics?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f85f34 elementor-widget elementor-widget-text-editor\" data-id=\"7f85f34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe had fun with the life at SoMa ad and website materials, so why stop there? We kept it clever in our outdoor graphics for the community and sales center so foot traffic that may be interested in the community would know where to look for more information.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd9968b elementor-widget elementor-widget-image\" data-id=\"fd9968b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/soma-sign1.png\" class=\"attachment-full size-full wp-image-1561\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/soma-sign1.png 750w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/soma-sign1-300x200.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-420ead8 elementor-widget elementor-widget-image\" data-id=\"420ead8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/soma-sign2.png\" class=\"attachment-full size-full wp-image-1562\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/soma-sign2.png 750w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/soma-sign2-300x200.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd35bbf e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"fd35bbf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47670fc elementor-widget elementor-widget-heading\" data-id=\"47670fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Details<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6fcdc elementor-widget elementor-widget-text-editor\" data-id=\"5a6fcdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe Lofts and Rows at SoMa were artsy, clever homes in an artsy area. So we stuck with the theme in our marketing materials.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-983ae10 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"983ae10\" data-element_type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-4fc9691 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4fc9691\" data-element_type=\"container\" href=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/project\/memorial-er-stories\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-742f794 elementor-widget elementor-widget-text-editor\" data-id=\"742f794\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u2190 Previous\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-17e0b05 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"17e0b05\" data-element_type=\"container\" href=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/project\/united-way-of-elgin\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05a776c elementor-widget elementor-widget-text-editor\" data-id=\"05a776c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNext \u2192\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1554,"template":"","meta":{"_acf_changed":false},"categories":[89],"tags":[],"portfolio":[80],"class_list":["post-1553","project","type-project","status-publish","has-post-thumbnail","hentry","category-homebuilding"],"acf":[],"_links":{"self":[{"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/project\/1553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":10,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/project\/1553\/revisions"}],"predecessor-version":[{"id":1918,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/project\/1553\/revisions\/1918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/media\/1554"}],"wp:attachment":[{"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/media?parent=1553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/categories?post=1553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/tags?post=1553"},{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/portfolio?post=1553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}