{"id":1430,"date":"2025-08-26T02:37:22","date_gmt":"2025-08-26T02:37:22","guid":{"rendered":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/?post_type=project&#038;p=1430"},"modified":"2025-08-27T07:22:36","modified_gmt":"2025-08-27T07:22:36","slug":"memorials-choose-well-campaign","status":"publish","type":"project","link":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/project\/memorials-choose-well-campaign\/","title":{"rendered":"Memorial&#8217;s Choose Well Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1430\" class=\"elementor elementor-1430\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8706391 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"8706391\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-afeaf95 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"afeaf95\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-19c4d46 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"19c4d46\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-034e8d6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"034e8d6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dcaa2d8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"dcaa2d8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a82200e elementor-widget elementor-widget-heading\" data-id=\"a82200e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Memorial's Choose Well Campaign\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43ee226 elementor-widget elementor-widget-image\" data-id=\"43ee226\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"764\" height=\"982\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_PrintAd.jpg\" class=\"attachment-full size-full wp-image-1431\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_PrintAd.jpg 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_PrintAd-233x300.jpg 233w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e7930 elementor-widget elementor-widget-image\" data-id=\"47e7930\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"764\" height=\"476\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_PrintAd2.jpg\" class=\"attachment-full size-full wp-image-1433\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_PrintAd2.jpg 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_PrintAd2-300x187.jpg 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d371747 elementor-widget elementor-widget-heading\" data-id=\"d371747\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Print Ads\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ba6bfb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4ba6bfb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12f17d1 elementor-widget elementor-widget-image\" data-id=\"12f17d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"764\" height=\"509\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_BusBoard.jpg\" class=\"attachment-full size-full wp-image-1434\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_BusBoard.jpg 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_BusBoard-300x200.jpg 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d3fda elementor-widget elementor-widget-image\" data-id=\"79d3fda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"509\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_BusBoard2.jpg\" class=\"attachment-full size-full wp-image-1435\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_BusBoard2.jpg 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_BusBoard2-300x200.jpg 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c68598 elementor-widget elementor-widget-heading\" data-id=\"9c68598\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bus Boards\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c96ed88 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c96ed88\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eac7917 elementor-widget elementor-widget-image\" data-id=\"eac7917\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"388\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_Billboard2.jpg\" class=\"attachment-full size-full wp-image-1436\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_Billboard2.jpg 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_Billboard2-300x152.jpg 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc12c1 elementor-widget elementor-widget-image\" data-id=\"2dc12c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"388\" src=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_Billboard.jpg\" class=\"attachment-full size-full wp-image-1437\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_Billboard.jpg 764w, https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-content\/uploads\/2025\/08\/ChooseWell_Billboard-300x152.jpg 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec0a27 elementor-widget elementor-widget-heading\" data-id=\"6ec0a27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Billboards\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9c3b24 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f9c3b24\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eba54bc elementor-widget elementor-widget-video\" data-id=\"eba54bc\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/V_AsknmZ1-c&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb49cd elementor-widget elementor-widget-heading\" data-id=\"4eb49cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TV Spot\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e57545 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3e57545\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acaff5f elementor-widget elementor-widget-heading\" data-id=\"acaff5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Details<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8b307 elementor-widget elementor-widget-text-editor\" data-id=\"ae8b307\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMemorial Health System, a multi hospital system in central Illinois, was looking for a way to take a giant step forward, so they came to us. In the past, each department and service line had their own budget and ran separate advertising. But to coincide with new construction going on at the hospital, new strategic partnerships with Southern Illinois University HealthCare, Springfield Clinic and Orthopedic Center of Illinois and Prairie Heart Institute, they needed a branding campaign that rose above the noise and spoke from the authoritative position that was theirs to lose if they didn&#8217;t. Through a process of collaboration with over 20 Memorial staff members, we developed a powerful and memorable new campaign that included TV, radio, print, outdoor and online advertising.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb087ff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"fb087ff\" data-element_type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-497e143 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"497e143\" data-element_type=\"container\" href=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/project\/little-company-of-mary-hospital\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfaa42d elementor-widget elementor-widget-text-editor\" data-id=\"dfaa42d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u2190 Previous\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-2ac1bb7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2ac1bb7\" data-element_type=\"container\" href=\"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/project\/rizzini\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb9e5b elementor-widget elementor-widget-text-editor\" data-id=\"2fb9e5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNext \u2192\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1431,"template":"","meta":{"_acf_changed":false},"categories":[1,87,88,94],"tags":[],"portfolio":[80],"class_list":["post-1430","project","type-project","status-publish","has-post-thumbnail","hentry","category-ads","category-collateral","category-healthcare","category-outdoor"],"acf":[],"_links":{"self":[{"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/project\/1430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":10,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/project\/1430\/revisions"}],"predecessor-version":[{"id":1894,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/project\/1430\/revisions\/1894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/media\/1431"}],"wp:attachment":[{"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/media?parent=1430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/categories?post=1430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/tags?post=1430"},{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/demicooper.com\/wp-json\/wp\/v2\/portfolio?post=1430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}