{"id":5703,"date":"2026-01-14T02:49:25","date_gmt":"2026-01-14T02:49:25","guid":{"rendered":"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/?page_id=5703"},"modified":"2026-04-17T15:31:12","modified_gmt":"2026-04-17T20:31:12","slug":"high-school-campaign","status":"publish","type":"page","link":"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/high-school-campaign\/","title":{"rendered":"High School Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5703\" class=\"elementor elementor-5703\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9029c0f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"9029c0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e52ade e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8e52ade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-847fd90 hfe-nav-menu__align-center hfe-nav-menu__breakpoint-none elementor-widget__width-inherit hfe-submenu-icon-arrow hfe-submenu-animation-none hfe-link-redirect-child elementor-widget elementor-widget-navigation-menu\" data-id=\"847fd90\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;padding_horizontal_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;menu_space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;menu_row_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;dropdown_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;220&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&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data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\" tabindex=\"0\" aria-label=\"Menu Toggle\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Menu<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-arrow\" data-toggle-icon=\"\" data-close-icon=\"\" data-full-width=\"\">\n\t\t\t\t\t<ul id=\"menu-1-847fd90\" class=\"hfe-nav-menu\"><li id=\"menu-item-7470\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/power-of-choice\/\" class = \"hfe-menu-item\">About Power of Choice<\/a><\/li>\n<li id=\"menu-item-7471\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/6th-8th-grade-student-campaign\/\" class = \"hfe-menu-item\">6th-8th Grade Student Campaign<\/a><\/li>\n<li id=\"menu-item-7472\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/high-school-campaign\/\" class = \"hfe-menu-item\">High School Student Campaign<\/a><\/li>\n<li id=\"menu-item-9183\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/parent-campaign\/\" class = \"hfe-menu-item\">Parent Campaign<\/a><\/li>\n<li id=\"menu-item-7473\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a target=\"_blank\"rel=\"noopener\" href=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/01\/FY25-Power-of-Choice-Community-Resource-Guide-1.pdf\" class = \"hfe-menu-item\">Explore Resources<\/a><\/li>\n<li id=\"menu-item-11803\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/power-of-choice-contact\/\" class = \"hfe-menu-item\">Get Involved<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76d6733 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"76d6733\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ceecdc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4ceecdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4db581 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c4db581\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power of Choice High School Campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfcb1a elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2cfcb1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">IMPACT HEALTHY DECISION MAKING <span style=\"color: #00a1de\"> BY YOUTH<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5c1b8 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2e5c1b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Since 2003, the Power of Choice campaign has been reaching its goal of increasing the percentage of high school students in school districts 203 and 204 who choose to stay alcohol- and marijuana-free. The campaign provides Illinois Youth Survey results with students, who recall answering the survey anonymously.<\/p><p>Seeing marketing materials with statistics about themselves throughout the school year is impactful. A common misperception is that most peers are using addictive substances. Once they see the statistics, the misperception ends. The true norm is that most peers are making healthy life choices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65e0dcf elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"65e0dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1222\" height=\"1223\" src=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/04\/AdobeStock_451329586-circle.png\" class=\"attachment-full size-full wp-image-13610\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/04\/AdobeStock_451329586-circle.png 1222w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/04\/AdobeStock_451329586-circle-300x300.png 300w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/04\/AdobeStock_451329586-circle-150x150.png 150w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/04\/AdobeStock_451329586-circle-768x769.png 768w\" sizes=\"(max-width: 1222px) 100vw, 1222px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99abb79 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"99abb79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e7c55f2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e7c55f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e19b3b4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"e19b3b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d66eef1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d66eef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span>Posters<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de8327 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3de8327\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHAT WE <span>DO<\/span><\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00e337d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"00e337d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:1000}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-326a7df elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"326a7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Five different 11\u00d717 posters are displayed in the schools throughout the school year in hallways and on screens. Posters are designed with messages intended to build protective factors that inform student decision-making, leading them toward a healthy future.<\/span><\/p><p><span style=\"font-weight: 400;\">In planning new poster themes and messages for an upcoming school year, testing with the target audience begins. Surveys ask students about their attitudes and values to gain insight into potential marketing messages. Separately, students are surveyed to learn where they notice messages inside and outside of school, and which sources of information are credible to understand their preferences.\u00a0 Healthy messages drafted from student input are tested during summer focus groups. The final color posters printed represent the student voices, and are displayed in school as September begins, changing\u00a0<\/span>bi-monthly\u00a0<span style=\"font-weight: 400;\">to keep students engaged in noticing the newest poster, and reading its important messages.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d19970 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8d19970\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04f4b02 elementor-widget elementor-widget-image\" data-id=\"04f4b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/01\/POCHSP_2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"POCHSP_2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTcyNCwidXJsIjoiaHR0cHM6XC9cL2JldGExMS50ZWNobm9kcmVhbWNlbnRlci5jb21cLzM2MHlvdXRoc2VydmljZXMub3JnXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvUE9DSFNQXzIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/01\/POCHSP_2-200x300.jpg\" class=\"attachment-medium size-medium wp-image-5724\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/01\/POCHSP_2-200x300.jpg 200w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/01\/POCHSP_2-682x1024.jpg 682w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/01\/POCHSP_2-768x1152.jpg 768w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/01\/POCHSP_2-1024x1536.jpg 1024w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/01\/POCHSP_2.jpg 1333w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b19d5 elementor-widget elementor-widget-image\" data-id=\"33b19d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/04\/POCHSP1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"POCHSP~1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIxMjYsInVybCI6Imh0dHBzOlwvXC9iZXRhMTEudGVjaG5vZHJlYW1jZW50ZXIuY29tXC8zNjB5b3V0aHNlcnZpY2VzLm9yZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDRcL1BPQ0hTUDEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/04\/POCHSP1-1024x576.jpg\" class=\"attachment-large size-large wp-image-12126\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/04\/POCHSP1-1024x576.jpg 1024w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/04\/POCHSP1-300x169.jpg 300w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/04\/POCHSP1-768x432.jpg 768w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/04\/POCHSP1-1536x864.jpg 1536w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/04\/POCHSP1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b022f8 elementor-widget__width-inherit elementor-mobile-align-center elementor-widget-mobile__width-inherit elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"1b022f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/power-of-chioce-archive\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a1e157 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7a1e157\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fa99712 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"fa99712\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4545606 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4545606\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span>Video Segments<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12563e4 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"12563e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Five different 30-second spots are shared with schools to play throughout the school year on screens, websites, social media and through emails. These segments are designed with messages intended to build protective factors that guide students toward making decisions that lead them toward a healthy future, including the choice to be alcohol-free.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602d49a elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"602d49a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2521\" height=\"2560\" src=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-41-scaled.webp\" class=\"attachment-full size-full wp-image-10106\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-41-scaled.webp 2521w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-41-295x300.webp 295w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-41-1008x1024.webp 1008w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-41-768x780.webp 768w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-41-1513x1536.webp 1513w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-41-2017x2048.webp 2017w\" sizes=\"(max-width: 2521px) 100vw, 2521px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7d4cdd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d7d4cdd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0aed7b4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"0aed7b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-25325bb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"25325bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52342c3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"52342c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">YAC Students Shape MessageS <span>Through Real Feedback and Engagement <\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad97ca elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fad97ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In planning new segments for schools, testing with a sample of high school students begins. At screenings, Youth Advisory Committee (YAC) students are asked about their attitudes and values in relation to the first cut of each video, as well as future concepts, to gain insight into potential marketing messages. The spots are then edited to appeal to high school youth using the suggestions.<\/span><\/p><p><span style=\"font-weight: 400;\">Separately, YAC students monitor and respond to general student feedback on the newly released 30-second segments via the social media platform, Instagram. Student interaction with the Power of Choice campaign creates an authentic feedback loop for learning which messages resonate with teens regarding each of the 30-second videos.<\/span><\/p><p><span style=\"font-weight: 400;\">The final cut of the videos represents the student perspective, and are played in school bi-monthly: October, December, February, April, keeping students engaged in noticing the newest video segment, and potentially interacting with it and with other students\u2019 comments about it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-110bc32 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"110bc32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0b782 elementor-widget elementor-widget-video\" data-id=\"5c0b782\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/6zIexN2PKA0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dade85b elementor-widget__width-inherit elementor-mobile-align-center elementor-widget-mobile__width-inherit elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"dade85b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/video-archive-high-school-student-campaign\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-304ce84 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"304ce84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1259e9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b1259e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6c032 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ea6c032\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">OUR <span style=\"color: #00a1de\">IMPACT <\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c425df6 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c425df6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">For 9<\/span><\/i><i><span style=\"font-weight: 400;\">th<\/span><\/i><i><span style=\"font-weight: 400;\"> through 12<\/span><\/i><i><span style=\"font-weight: 400;\">th<\/span><\/i><i><span style=\"font-weight: 400;\"> Graders in Districts 203 and 204<\/span><\/i><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">89% are alcohol-free (past 30 days)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">95% are marijuana-free (past 30 days)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">96% are vape-free (past 30 days)\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">98% have not driven a car or other vehicle when they had been drinking alcohol or using marijuana in the past year<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea19ddf elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ea19ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2521\" height=\"2560\" src=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-17-scaled.webp\" class=\"attachment-full size-full wp-image-10012\" alt=\"\" srcset=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-17-scaled.webp 2521w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-17-295x300.webp 295w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-17-1008x1024.webp 1008w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-17-768x780.webp 768w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-17-1513x1536.webp 1513w, https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/02\/360-circle-template-17-2017x2048.webp 2017w\" sizes=\"(max-width: 2521px) 100vw, 2521px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cef3852 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"cef3852\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34f56a3 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"34f56a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Learn more about our resources.<br \/><strong>Download PDF<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c26f1 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"54c26f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-content\/uploads\/2026\/01\/FY25-Power-of-Choice-Community-Resource-Guide-1.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-pdf\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M181.9 256.1c-5-16-4.9-46.9-2-46.9 8.4 0 7.6 36.9 2 46.9zm-1.7 47.2c-7.7 20.2-17.3 43.3-28.4 62.7 18.3-7 39-17.2 62.9-21.9-12.7-9.6-24.9-23.4-34.5-40.8zM86.1 428.1c0 .8 13.2-5.4 34.9-40.2-6.7 6.3-29.1 24.5-34.9 40.2zM248 160h136v328c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V24C0 10.7 10.7 0 24 0h200v136c0 13.2 10.8 24 24 24zm-8 171.8c-20-12.2-33.3-29-42.7-53.8 4.5-18.5 11.6-46.6 6.2-64.2-4.7-29.4-42.4-26.5-47.8-6.8-5 18.3-.4 44.1 8.1 77-11.6 27.6-28.7 64.6-40.8 85.8-.1 0-.1.1-.2.1-27.1 13.9-73.6 44.5-54.5 68 5.6 6.9 16 10 21.5 10 17.9 0 35.7-18 61.1-61.8 25.8-8.5 54.1-19.1 79-23.2 21.7 11.8 47.1 19.5 64 19.5 29.2 0 31.2-32 19.7-43.4-13.9-13.6-54.3-9.7-73.6-7.2zM377 105L279 7c-4.5-4.5-10.6-7-17-7h-6v128h128v-6.1c0-6.3-2.5-12.4-7-16.9zm-74.1 255.3c4.1-2.7-2.5-11.9-42.8-9 37.1 15.8 42.8 9 42.8 9z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EXPLORE RESOURCES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Menu About Power of Choice 6th-8th Grade Student Campaign High School Student Campaign Parent Campaign Explore Resources Get Involved Power of Choice High School Campaign IMPACT HEALTHY DECISION MAKING BY YOUTH Since 2003, the Power of Choice campaign has been reaching its goal of increasing the percentage of high school students in school districts 203 and 204 who choose to stay alcohol- and marijuana-free. The campaign provides Illinois Youth Survey results with students, who recall answering the survey anonymously. Seeing marketing materials with statistics about themselves throughout the school year is impactful. A common misperception is that most peers are using addictive substances. Once they see the statistics, the misperception ends. The true norm is that most peers are making healthy life choices. Posters WHAT WE DO Five different 11\u00d717 posters are displayed in the schools throughout the school year in hallways and on screens. Posters are designed with messages intended to build protective factors that inform student decision-making, leading them toward a healthy future. In planning new poster themes and messages for an upcoming school year, testing with the target audience begins. Surveys ask students about their attitudes and values to gain insight into potential marketing messages. Separately, students are surveyed to learn where they notice messages inside and outside of school, and which sources of information are credible to understand their preferences.\u00a0 Healthy messages drafted from student input are tested during summer focus groups. The final color posters printed represent the student voices, and are displayed in school as September begins, changing\u00a0bi-monthly\u00a0to keep students engaged in noticing the newest poster, and reading its important messages. VIEW MORE Video Segments Five different 30-second spots are shared with schools to play throughout the school year on screens, websites, social media and through emails. These segments are designed with messages intended to build protective factors that guide students toward making decisions that lead them toward a healthy future, including the choice to be alcohol-free. YAC Students Shape MessageS Through Real Feedback and Engagement In planning new segments for schools, testing with a sample of high school students begins. At screenings, Youth Advisory Committee (YAC) students are asked about their attitudes and values in relation to the first cut of each video, as well as future concepts, to gain insight into potential marketing messages. The spots are then edited to appeal to high school youth using the suggestions. Separately, YAC students monitor and respond to general student feedback on the newly released 30-second segments via the social media platform, Instagram. Student interaction with the Power of Choice campaign creates an authentic feedback loop for learning which messages resonate with teens regarding each of the 30-second videos. The final cut of the videos represents the student perspective, and are played in school bi-monthly: October, December, February, April, keeping students engaged in noticing the newest video segment, and potentially interacting with it and with other students\u2019 comments about it. https:\/\/youtu.be\/6zIexN2PKA0 VIEW MORE OUR IMPACT For 9th through 12th Graders in Districts 203 and 204 89% are alcohol-free (past 30 days) 95% are marijuana-free (past 30 days) 96% are vape-free (past 30 days)\u00a0 98% have not driven a car or other vehicle when they had been drinking alcohol or using marijuana in the past year Learn more about our resources.Download PDF EXPLORE RESOURCES<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-5703","page","type-page","status-publish","hentry"],"ticketed":false,"_links":{"self":[{"href":"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-json\/wp\/v2\/pages\/5703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-json\/wp\/v2\/comments?post=5703"}],"version-history":[{"count":244,"href":"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-json\/wp\/v2\/pages\/5703\/revisions"}],"predecessor-version":[{"id":13613,"href":"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-json\/wp\/v2\/pages\/5703\/revisions\/13613"}],"wp:attachment":[{"href":"https:\/\/beta11.technodreamcenter.com\/360youthservices.org\/wp-json\/wp\/v2\/media?parent=5703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}